Refresco
Just before the current world health situation, I was approached to create a logo for a small local aguas frescas business. “Aguas frescas” are refreshing beverages popular in Mexico typically made with fruits, and can also be blended with additional cereals, flowers, or seeds. The company would have been setting up a booth at Pike Place Market in Seattle in May 2020. The target audience was to be tourists and families visiting the market. The client envisioned a logo that would embody “cultural, authentic and fun” while being vibrant and playful.
Final logo design for Refresco, featuring crowd-pleasing fruits, with sugar skulls and a rebozo as cultural accents.
Mockup of potential drink packaging, with the drink being horchata agua fresca inside. The pattern was designed for a tablecloth made from elements borrowed from the logo.
“Jenni was a pleasure to work with while designing my business logo. She listened to the requests I had on the initial design, and worked with me on modifying the final logo. Her art is so lively and truly captured the essence of my business. I loved that I was able to have options to select from before getting to my final design. Jenni is friendly, and talented, I would recommend anyone use her for your design needs.”